DP Eurasia is the exclusive master franchisee of the Domino’s Pizza brand in Turkey, Russia, Azerbaijan and Georgia. Domino’s Pizza is one of the most successful fast food brands and an international leader of home delivery with global retail sales of over USD 12.2 billion in 2017 and more than 14,800 stores in 85 markets, with 96 consecutive quarters of positive like-for-like system sales growth internationally. DP Eurasia
is the fifth largest master franchisee of the Domino’s Pizza brand owned by Domino’s Pizza Inc.
DP Eurasia together with its subsidiaries (the “Group”) offer pizza delivery and takeaway/ eat-in facilities at its 643 stores (as at 31 December 2017) across four countries (514 in Turkey, 121 in Russia, five in Azerbaijan and three in Georgia).
Founded in 1996 by our Chief Executive Officer, Aslan Saranga, the Group first became the master franchisee of the Domino’s Pizza system in Turkey, expanding rapidly, resulting in its 100th store opening in Istanbul in 2008. In 2012, the Group was awarded the exclusive master franchise of the Domino’s System for Russia, and in 2015, the Group opened its first franchised stores in Azerbaijan and Georgia. The Group today is the largest pizza delivery company in Turkey and the third largest in Russia, in terms of number of stores.
The Group operates through its corporate stores and franchised stores, which together are referred to as its system stores. As of
31 December 2017, 37% of the Group’s system stores were corporate stores, principally located in densely populated cities, and 63% were franchised stores. The corporate stores serve as a platform to develop best practices that the Group subsequently deploys in its franchised stores. Since 2010, the Group has rapidly expanded, opening (on a
net basis) an average of 69 system stores per year (from 2011 to 2017). As at 31 December 2017, the Group operated 514 system stores in Turkey (of which 372 were franchised), 121 in Russia (of which 22 were franchised), and franchised stores only in Azerbaijan (of which there are five) and Georgia (three). The Group intends to continue to rapidly expand its store network in the future.
The Group has adapted the Domino’s Pizza globally proven business model to its local markets. The Group has a centralised supply and procurement function, owning and operating five commissaries which manufacture
pizza dough and supply system stores. The Group offers consumers high quality, freshly made pizzas, which it tailors to local tastes, at attractive prices, delivered within 30 minutes of ordering. It also offers complementary products such as chicken, other side dishes and desserts, some of which have been developed by the Group’s innovation centre in Istanbul and subsequently adopted by other master franchisees of Domino’s Pizza around the world.